Buildings shape our lives: let’s make sure that is a positive experience.
What Design Can Do
When faced with the pressing social, health and ecological problems of our time, we rarely consider the common material basis that underlies each and every one of them. Loneliness is now a health risk on par with smoking and obesity — but have we asked how the design of our homes and cities have created the conditions that exacerbate loneliness or even make it inevitable? What happens to civic engagement and social cooperation if people do not have safe and inviting places to gather?
How can we reconnect to nature if it has been banished from the places in which we dwell? Our everyday lives are structured by the built environments we inhabit, yet we fail to consider how our buildings influence our thoughts, behaviors and social interactions — and our very possibilities of being in the world. This is the very first film to consider design not as a luxury afforded to the wealthy few, but as an active agent capable of helping us to heal faster, learn better and connect across social divides, demonstrating how interdisciplinary research informs life-promoting design. Directed by Mary McDonagh Murphy, written and produced by Sarah Williams Goldhagen and Sarah Robinson.
What Design Can Do: Trailer
Released in 2023, this award-winning film embarks on a visionary journey through the world of architecture, aiming to educate its audience on the profound impact that buildings have on society and the environment. With a mission to inspire and inform, What Design Can Do reveals the transformative power of thoughtful design in shaping our lives.
EVENTS
Thursday, March 26, 2026
6:30 - 8:00 PM CET / 1:30 - 3:00 PM EDT / 10:30 AM - 12:00 PM PDT
Webinar with Dr. Alan Penn
Can we identify general architectural principles impacting human/animal behavior?
Hosted by: What Design Can Do
Speaker: Dr. Alan Penn
Can We Identify General Architectural Principles Impacting Human/Animal Behavior?
In this webinar Dr. Alan Penn brings his nearly 50 years of experience in architectural research and practice to the urgent question of finding common design principles that shape human behavior.
Drawing on his distinguished expertise in space syntax, morphology and urban planning, Penn suggests that understanding the potential impact of the built environment on human behavior demands overcoming long standing dualities between animal and human species, people and place, organism and environment that have impeded thought and practice for far too long. He outlines how niche construction theory offers a compelling starting point for unifying thinking across disciplines, taxa and spatial scales.
Alan Penn is a former Dean of the Bartlett faculty of the Built Environment (2009-19), he is a founding director of Space Syntax Ltd, a UCL knowledge transfer spin out with a portfolio of over 100 applied projects per year, including whole city masterplans, neighbourhood development plans and individual buildings.
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He is a board member of UCL Consultants Ltd. He is a member of the Space Syntax Laboratory within The Bartlett School of Architecture. He was the Chair of the Architecture, Built Environment and Planning sub-panel 16 and a member of Main-panel C for the Research Excellence Framework 2014. He is Principal Investigator on the £5m five year EPSRC funded Digital Economy Hub: Urban Dynamics Lab. He is a founding trustee of the Shakespeare North Trust a charity which is constructing a new Shakespearian theatre and educational centre in Prescot outside Liverpool. He was Chief Scientific Advisor at the Ministry of Housing, Communities and Local Government and the the Department for Levelling-up, Housing and Communities between 2019 and 2022.
Suggested reading in preparation for the lecture:
Penn A, Turner JS. 2018 Can we identify general architectural principles that impact the collective behaviour of both human and animal systems? Phil. Trans. R. Soc. B 373: 20180253.
Awards and Presentations
Premier - IAM Lab’s Intentional Spaces Summit, Johns Hopkins University, Washington DC, November 2023
NEWS
What Design Can Do for Human Health and Community Wellbeing: A three-part series at the Center for Architecture (AIA New York)
Suchi Reddy Mariana G. Figueiro Margaret O’Donoghue Castillo Milton Shinberg
Sarah Williams Goldhagen speaking at the first event of the series
Images and Video source: https://www.aiany.org
On July 17, the AIANY Social Science and Architecture Committee hosted the second event in its three-part series What Design Can Do: Bridging Human Experience, Neuroscience, and Architecture.
The discussion was moderated by Margaret O’Donoghue Castillo, FAIA, LEED AP (Chief Architect, New York City Department of Design and Construction), and brought together speakers from diverse fields- including design, development, academic research, and government agencies:
Mariana G. Figueiro, Ph.D. (Professor, Mount Sinai)
Suchi Reddy, FAIA (Founding Principal, Reddymade Architecture)
Milton Shinberg, AIA, NCARB, LEED AP (Milton Shinberg Architect)
The recording of the event is already available on the Center for Architecture website. You can also watch the recording of the first event in the series - featuring a discussion and Q&A with Sarah Williams Goldhagen, moderated by Ian Wach.
Stay tuned for the third and final event in the series, coming this fall!
FOLCS International Short Film Competition 2025
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3rd Place
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FOLCS International Short Film Competition 2025 • 3rd Place •
WHAT DESIGN CAN DO wins 3rd Place at FOLCS International Short Film Competition
We’re proud to share that WHAT DESIGN CAN DO has been awarded 3rd place at the FOLCS International Short Film Competition.
Hosted by the Forum on Life, Culture & Society (FOLCS), this annual International Short Film Competition invites filmmakers from around the world to explore the relationship between law, justice, and society by creating original short films. From documentaries to dramas, animations to comedies, the competition is open to all film genres that express the struggles and injustices that humanity faces, and the noble pursuit and moral imperative of justice.
We’re thrilled to see the message of our film resonate on such an impactful platform. A huge thank you to the FOLCS jury for this recognition - let’s keep telling stories that matter!
Our Mission
To start a grass-roots movement to raise awareness of the power of buildings to improve our human existence
As a collective of architects, design professionals and scientists, we are on a mission to educate, advocate and design a built environment that supports human flourishing and ecological well being.
Listen to our Podcast
Want to hear more from the creators behind What Design Can Do?
Situated: a podcast exploring how our surroundings shape us
hosted by Sarah Robinson
Read our Books
by Sarah Robinson
Welcome to Your World: How the Built Environment Shapes Our Lives
by Sarah Williams Goldhagen

